For festive seasons, it can be nice for the entire family to look like a cohesive unit and for everyone to have their best feet forward; but how do you accommodate comfortable, stylish, and bright clothes that suit the whole family without visiting multiple outlets? Jay Liow & Ameera Loh, two of the three co-founders of Umbi Kids, a family-friendly clothing company, talk about their passion for family fashion and how they’ve designed apparel for every single member, big and small.